RSCH FPX 7868 Assessment 3 Data Analysis Strategies for Qualitative Research RSCH-FPX 7868 Qualitative Design and Analysis

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Introduction

Qualitative analysis involves the challenge of making sense of vast amounts of data. This process requires reducing raw data, distinguishing essential information from the trivial, identifying significant patterns, and developing a framework to communicate the key findings revealed by the data (Patton, 2014). Qualitative data analysis encompasses the gathering, organization, and interpretation of data to understand what qualitative data signifies. Qualitative data is typically non-numerical and unstructured.

While audio, images, and video are also considered qualitative data, text is the most prevalent form, often found in detailed responses to survey questions or user interviews. The specific research objectives and the type of data collected will influence the choice of analysis technique from the various options available. My research aims to explore how texting impacts teen literacy in America, examining both its positive and negative effects. Consequently, I am considering two methodological approaches: ethnography and case study.

Data Collection Process

Although there are notable differences between the case study and ethnography methodologies, both approaches will primarily rely on interviews and questionnaires for data collection. Self-administered questionnaires are among the most common research tools. While they are mainly used for collecting quantitative data, they can also be utilized for qualitative data when open-ended questions are included (Williamson, 2002). In this instance, questionnaires will gather both quantitative and qualitative data to complement the interviews. However, due to the need for simplicity and clarity in questionnaire design, they may not be suitable for complex questions.

This is where interviews become essential. According to Bow (2002), interviews are preferred when the information sought is complex and cannot be easily captured through a self-administered questionnaire. Personal interaction during interviews often leads to higher response rates. It is important to note that, unlike a case study that employs structured interviews, ethnography will utilize a mix of semi-formal and informal interviewing techniques.

Typically, exploratory interviews, which do not follow predetermined questions, are employed in informal or unstructured interviewing. Semi-formal interviews, on the other hand, help gather information that the researcher has considered prior to the interview, with questions that are carefully crafted. While semi-formal interviews have predetermined questions, they also allow the interviewer the flexibility to ask unscripted questions and adapt the order of questions to align with each respondent’s thought process (Darke and Shanks, 2002).

Key Elements of Data Analysis

Case study data analysis involves organizing data by specific cases to conduct a thorough analysis and comparison. Good construction is indicated by holistic or embedded case studies. While embedded approaches view a single unit as a collection of its parts, holistic studies consider a unit as a singular, global phenomenon (Patton, 2014). I will adopt an embedded approach for my case study, as literacy encompasses various components, including reading, writing, speaking, and listening.

I believe that examining these aspects of literacy will yield valuable insights for the study. The analysis of case study data involves three key steps. The first step is data reduction, which entails selecting, simplifying, abstracting, and transforming the raw case data. The second step is data display, which organizes the collected information to facilitate drawing conclusions. The final step is conclusion drawing/verification, where meaning is derived from the data and a logical chain of evidence is constructed.